On this page
What promotional staff do
Promotional staff put a product or a brand in front of the public on a company’s behalf. They hand out samples, run a demonstration next to a supermarket shelf, stop passers-by at a pop-up stand, collect sign-ups at the entrance of a shopping centre and answer whatever people ask about the thing they are trying. The promoters ToGet4U supplies are promotional staff and brand ambassadors for events, retail and field marketing, while nightclub and music promotion fall outside the service. A brand ambassador is the same profile over a longer stretch: one person representing one brand across several days or a whole campaign, who gets to know the product well enough to talk about it in their own words.
Field marketing spreads the activity across a territory, with teams of trained promoters covering many stores or several districts under one plan, and our field marketing services are built around repeating the same activity the same way in every place. In-store promotion stays inside the shop, at the shelf or the end of an aisle, where a promoter presents the product, runs a tasting or supports sales during a price promotion, as described under in-store and retail promotion. Sampling puts the product in people’s hands with a short explanation. At events, brand activation takes over: a launch, a trade fair stand or an experience built around the brand, where promoters draw visitors in and collect contacts for the sales team. Stop after stop, a roadshow repeats the same activity, and it needs one brief carried unchanged from the first city to the last.
Read more
Why brands choose ToGet4U promoters
Over 50,000 professionals are registered on the platform, and more than 1,300 clients and partners work with ToGet4U. In 2025 we handled more than 1,800 events, out of over 6,000 since launch. That scale is what lets a campaign open in smaller towns as well as in the large cities: we operate in Italy, Germany and Spain, and the platform covers cities across Europe.
Selection starts from what the campaign has to achieve. A promoter who is good at stopping people on a busy pavement may not be the right person for a trade fair stand, where each conversation should end with a contact worth passing to the sales network, so profiles are matched to the format as well as to the dates. Your Event Manager preselects them, and you choose who goes out under your brand. Before the first shift, each promoter receives a briefing on dress code, working hours, positions and the people to refer to at the location, and the product messages come from the brief you share with us.
Because ToGet4U runs as a promotional staff agency on its own digital platform, the profiles reach you through a single link, where you compare them and choose. A dedicated Event Manager follows each client from the request to the post-event stage; when we supply the staff for a campaign, that support is given remotely. Insurance for the staff and the related paperwork are borne by the platform, so the company does not have to handle them.
The quote is comprehensive: it covers the promoters’ fees with statutory contributions, the agency costs of contracting them, insurance, travel to the location and a dedicated Event Manager, and it reflects the roles and days the campaign really needs. In peak weeks, 90% of selections are closed within 48 hours. ToGet4U® is run by ASDM S.r.l., a company with its registered office in Turin and a member of Federcongressi & Eventi and Assolombarda.
Campaigns and activations we staff
Each activation asks something different of a promoter during the day, and each one changes what goes into the brief.
- Product launches. Promoters present a new product to guests, press or the public, run demonstrations and hand out material, working from key messages the brand fixes in advance.
- Sampling and tastings. Samples go out in supermarkets, shopping centres, station concourses and other high-footfall spots; the brief sets the quantities, the stock delivered to the location and, for food and drink, any hygiene certificate the company requires of the promoters.
- Roadshows and tours. The activity moves from city to city, so the request lists every stop with its dates and the number of promoters needed there.
- Exhibitions and trade fairs. At a stand, promoters engage visitors, run demos and collect contacts for the sales network, and they can work alongside hostesses handling welcome and accreditation, booked through our hostess and event staff agency.
- Trade days with retailers and buyers. At a dealer convention or a range presentation the audience resells the product, and promoters walk it through the range and note the names the sales team will contact afterwards.
- Leaflet distribution. Material handed out in busy streets or outside stations works when the promoter knows the message and can recognise the people it is meant for.
Some campaigns fit none of these labels: a shop opening, a loyalty card drive at the entrance of a shopping centre, an app launch with codes activated on the spot, a tasting at a food festival. Promoters work on those too, since the booking is shaped by the audience, the place and the message to deliver. A comprehensive quote is built from a description of your activation, with its type, the dates, the location and the roles it calls for.
How to hire promotional staff
Hiring promotional staff through ToGet4U needs no account, and the quote is free and carries no obligation.
- Send your request with the roles, cities, dates and goals of the campaign.
- Receive the quote: free and comprehensive, built on the roles, cities and dates of the campaign.
- Compare and choose: once you accept the quote, you receive the profiles of the promoters available and pick the ones that will work under your brand.
The quote request form is where the campaign takes shape, with the product to promote, the audience to reach, the cities and the promoters needed in each place. From that request the Event Manager prepares the quote with the detail of the costs and, once you accept it, the available profiles. Once you have made your choice, the promoters sign their contracts digitally on the platform, and the same Event Manager stays your contact through the campaign days, following the work remotely.
A tour, or a launch in several cities at once, runs on a single request that sets out the dates and the number of promoters for each stop, and a plan already spread across several cities is worth mentioning at the start because it changes how the teams are put together. City pages describe the service where the campaign takes place, with promoters in Dublin among them.