A field marketing agency sells time in the right place: people who know your product, standing where your buyers already are, for the hours and days the campaign needs. For companies and brands, our field marketing services cover that whole stretch, from choosing locations and roles to briefing the team and collecting the figures afterwards. One brief can combine a sampling day at a transport hub, a brand activation at a trade fair and a month of weekend shifts with partner retailers. Each part gets its own staff. The promoters we select are promotional staff and brand ambassadors who approach shoppers and passers-by for you, while hostesses look after a desk, a stand or a sign-up point.
Field marketing sits among the event services for companies that ToGet4U runs and follows the same method: you see the profiles before anything is confirmed, the staff sign their contracts digitally on the platform, and insurance and administrative charges for the staff are borne by the platform. The quote for the promoters and hostesses who take field marketing jobs through ToGet4U is comprehensive, covering their fees with statutory contributions, the agency costs of contracting them, insurance, travel to the location and a dedicated Event Manager. Once the campaign has a goal, a date range and a list of cities, you can ask for a free quote for your field marketing campaign and, once you accept it, receive a proposal with the available profiles.
What we deliver in the field
Field work splits into a handful of activities that can run alone or together, each with its own blend of roles, positions and hours. Which ones your campaign needs depends on what it has to produce: awareness in an area, people trying the product, or contacts your sales team can follow up.
- Sampling. Samples, coupons and trial sizes go out where the right people pass, such as station concourses, university campuses, shopping streets and sports centres. Promoters stop people, explain the product in a few words and keep count of what they hand out, so the numbers are ready for the report.
- In-store execution. Demonstrations, tastings and shelf activity take place inside the shop, in shifts agreed with the retailer. When the whole campaign lives inside stores it becomes our in-store and retail promotion service, planned around opening hours and with its own shift pattern.
- Roadshows. The same activation repeats stop by stop, with staff chosen in each city and one calendar holding the tour together. Materials, dress code and brief stay identical, so the stops can be compared.
- Brand advocacy. Promoters work as brand ambassadors over several weeks in the same area, trained on the product so they can answer the questions shoppers actually ask. Keeping the same people on the same stand lets regular shoppers recognise them and come back with more questions.
- Data capture. Hostesses at a desk collect sign-ups, membership requests, appointment bookings and survey forms. Your brand is the controller of that data, so its privacy notice has to be ready before the forms go to print.
If you would rather run the campaign yourselves and only need the people, the promoter and promotional staff service supplies them without the campaign management. Launches that need presence on a stand or next to a product can add promotional models to the team, and a roadshow stop can bring in entertainers & animators or a DJ to draw a crowd. Interpreters join when the audience at a trade fair speaks another language.
Why choose ToGet4U for field marketing
For any field marketing company, a campaign across several cities stands or falls on finding the right people in each of them on the same dates. ToGet4U® has over 50,000 professionals registered on the platform and managed more than 1,800 events in 2025, and 90% of selections are closed within 48 hours in peak weeks. The service covers cities across Europe, and we operate in Italy, Germany and Spain, so a roadshow can cross a border while keeping the same Event Manager and the same report format. Adding a stop halfway through a tour draws on a network that is already registered and profiled.
The Event Manager preselects profiles against the requirements in your brief and their availability on the dates, then you choose the staff. Requirements such as a second language, experience in sampling or availability over several weeks belong in the request, because that is where preselection starts. Before the first shift every person is briefed on dress code, hours, positions and the contacts to call during the day, and promoters are trained on the product they present.
The same Event Manager remains your single point of contact for the whole campaign and keeps every stop working to one plan. For each location you receive the data agreed in the brief: quantities handed out, contacts collected, hours covered, comments from the public and photographs. Side by side, those reports show which city, position and time slot performed, and they give the next campaign a measured starting point.
How to request field marketing
You send a request, you receive a comprehensive quote, and once you accept it you receive the available profiles, compare them and choose who works on your campaign. The brief behind the request covers the goal of the campaign, the cities and the positions within them, the dates and daily hours, and the roles you have in mind. Coverage shapes the quote as much as the calendar does, since one store, a list of retailers across a region and a tour of several cities call for different numbers of promo staff and different shift patterns. When you are unsure how many people a position needs, the Event Manager works it out with you from the goal and the layout of the space.
Field marketing also takes shapes beyond sampling and roadshows: a pop-up at a food festival, a product demonstration on a trade fair stand, a sign-up desk at a sports event, a tour of university campuses at the start of term. The same questions apply to all of them, namely who stands where and for how many hours. A request that describes the activation, its dates, its places and the roles it needs is enough to build a proposal, and you can request a free quote from ToGet4U with no obligation and no account to create.